Email marketing is still alive and still has one of the highest engagement rates and returns on investment of any marketing strategy. Standing out of the crowd is key for any company. But how can you make your emails stand out? Unfortunately, many companies make mistakes when sending emails to future customers and ultimately have a low email open rate. But, thankfully, there are a few simple and easy steps you can take to increase your open rates.
A targeted list of contacts with an interest in your brand, product, or service can be your companies greatest asset. By leveraging these contacts, you can generate sales, find likeminded individuals, and get increased engagement. Below, we have listed some easy steps for you to follow:
1. Be Careful of Being Flagged Spam
Email filters are becoming more and more sophisticated. If your email does not reach the inbox of your intended recipient because it gets flagged as spam, then you have lost.
In order to avoid being flagged as spam, don't act like a bot. Instead, make your emails personal and unique and avoid words such as sale, free, rich, or deal. It is alright to use a template as a start to your email, but be sure to change content and other aspects to be more useful and specific to your recipient.
2. Have an Engaging and Interesting Subject Line
So you made it into their inbox, but now the second challenge presents itself. The subject line is the first thing a customer sees on any email. In order for your receiver to read your content or sales copy, you must perk their interest with your subject line by making it unique or personal. Frame arguments and persuasion from their point of view. What they receive is the most important point to any audience. We are, after all, self-interested individuals for the most part.
3. Setup Your Domain Specific Mail
Sending emails from an email address on your domain will appear more professional rather than sending something from a personal email account. If you need help setting up an email on your domain, reach out to us and one of our developers will assist you.
Getting a recipient to open your email is the first step in converting that contact into someone who will take further action with your brand. Remember to stand out of the crowd and to make your email personal and unique to grab attention.