“Successful SEO is not about tricking Google. It’s about PARTNERING with Google to provide the best search results for Google’s users.” – Phil Frost, Main Street ROI
SEO stands for “search engine optimization.” It’s the practice of increasing both the quality and quantity of website traffic. One of the biggest misconceptions about SEO is tricking Google to get your website to rank high. Instead, you should make great content then help Google to make it as easy as possible to find your website. Googles mission statement is "to organize the world's information and make it universally accessible and useful." By publishing proper websites, Google will rank you higher on search results.
1. Why is Search Engine Optimization Important?
In short, SEO is a measurable, repeatable process that is used to send signals to search engines that your pages are worth showing in Google's index. Developing an SEO strategy for your business can help draw consumer traffic to your website as well as grow your sales and revenue. Here are a few more reasons why SEO is so important:
- Organic search is the most often the primary source of website traffic
- SEO builds trust and credibility
- Good SEO also means a better user experience
- Increased engagement, traffic, and conversions
- Impacts the buying cycle
- Long-term strategy
- Brings new opportunities to light
- It's an investment in your business's future
- Provides insight on your customers and who they are
- Your competitors are doing it
2. Does My Website Need SEO?
“The best place to hide a dead body is the second page of Google search.” – Anonymous
If you are not on page 1, then you're not winning the click; but your competitors are. Unless people stop using the internet, it is crucial to invest in SEO services in order to grow your business and be where users are searching. Investing in SEO is the only way to compete for long-term because Google will continue to dominate search for at least the next decade. Investing in SEO from the start of web development is the best way to ensure long-term success.
3. Why Isn't My Website Ranking?
“Google only loves you when everyone else loves you first.” – Wendy Piersall
- Proper HTML code
- Writing relevant copy
- Designing for ease of use
- Optimizing page load speed
- Publishing better and more robust information
- Getting more links
- More online PR
4. Can I do SEO by Myself?
The world of SEO is complex, but most people can easily understand the basics. Thankfully, because of the internet, SEO education is widely available on the web for free. Even a little bit of knowledge can go a long way depending on how much time you are willing to devote to learning the basics. But, depending on the complexity of your website, you might want to hire an expert. When hiring an expert, you should do your research before finding the right fit for your company.
SEO should form the foundation of your digital marketing strategy. A well-designed website partnered with optimized SEO will provide you with a consistent stream of high-quality traffic. Invest the time and/or money now to see the results for years in the future.
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