Learning to use your advertising dollars effectively is the difference between success and failure. To be effective in advertising consider the 4 most important aspects. Message Make sure your message is clearly communicated in your advertising and it relates to your goal. Remember that your goal may be something other than a direct sale but […]
There are two types of main conversions in marketing both are key to business success as the first influences the seconds. Are you worrying too much about getting the sale that you fail to do the things necessary to ensure the sale? Micro vs Macro Conversions Defined Macro conversions: Sale, Customer Foot Traffic, Sales Lead / […]
Marketing Towards a Goal If you are a business owner you have surely faced this issue. In order to increase sales and drive revenue, you need effective advertising. It's likely you have tried many different strategies and wasted a lot of money in campaign creation and useless spend. One thing you are likely missing in […]
There are hundreds of incredible companies in this world. Today, each company is working to innovate on new or existing products and ideas. Do you have the vision and drive to create something truly great? Creativity and vision will get you started, but how do you develop it into a successful business? “The best way to […]
Although there is no set number of times to post daily we all know that twice a year is not the right answer. How often should you post in order to maximize interactions with your audience while not annoying? In order for your marketing to be most effective, you will want to combine the benefits […]
Sell to Survive - Communicate Your Vision One of the most influential entrepreneurs in marketing and sales world is Grant Cardone. In his book "Sell or Be Sold," he outlines the importance of building your brand and following. Do people know you because of your unbelievable work ethic? If you can’t answer YES to that, you’re […]
Your business creates freedom in your life. Unfortunately, this also comes with a great deal of stress, often because of other people. How are you communicating to your following? A Tool to Communicate Effectively We all face discouragement and stress from lack of sales and issues with both clients and vendors. Ideally, these issues can […]
The Value of a Recommendation Google knows if your website has quality content using a similar method to how we build trust in an unknown product or brand: our friend's recommendations. A website is able to recommend and give value to the content of another by including a link to it. When search engines crawl the […]
